In PR agencies

PR agencies provide their clients with a wealth of know-how and years of experience. Their objective is to reach as broad and sustainable a consensus as possible between clients and their stakeholders/the general public by means of open communication focused on dialogue.

PRVA agencies dispose of a multifaceted range of services, from developing and implementing sound and lasting communication strategies to cut-to-measure assistance with specific issues. Some agencies focus on particular branches only while others cater to a wider audience and score points on the broad perspective this creates. Solid background knowledge of economics, society and social policies is a matter of course for their daily work.

It is crucial that agencies employ their competences in a way that best meets their clients’ requirements and helps them achieve their business goals. Most of the communication experts working for PRVA agencies have relevant university qualifications or qualifications from universities of applied sciences to show. A number of them also teach at universities and other educational institutions in Austria.

Discretion, professionalism and attention to client needs are a must for PRVA agencies in their role as communication consultants.

Consultants working in the agencies have profound knowledge in their field which in combination with years of experience allow them to

  • Consult and assist their clients in developing communication strategies in line with their business goals
  • Assess the communicative effect of company decisions and derive relevant recommendations
  • Identify connections in communication, implement communication projects and measures and evaluate their outcome.
  • Regardless of their field of activity PR consultants have sound knowledge and experience in a number of different domains relevant to communication to call their own.

They must have

  • Knowledge of theory and practice in communication
  • Talent as journalists
  • Knowledge of and skills in professions related to communication, such as marketing, advertising, sales promotion, direct marketing etc.
  • The ability to tackle specific fields of communication including corporate identity, internal communication, crisis/risk communication, media relations, online communication, personnel communication, lobbying, product PR, sponsoring, amongst others
  • Experience with various support tools, such as market and opinion research or communication controlling
  • Knowledge of contemporary methods in print and electronic media
  • Knowledge of communication technologies for coaching, moderation, presentations, negotiations and communication skills
  • General knowledge of economics, politics, law and society
  • Wide knowledge of national and, where applicable, international media
  • Fundamental knowledge of their clients’ line of business and their specifics
  • Thorough command of foreign languages (English)

Their personal profile is expected to include the following: excellent communication skills, committed, able to work under pressure, responsible and creative.